Leo Cancer Care Unveils Bold Rebrand Reflecting Commitment to Human-Centric Cancer Treatment

Leo Cancer Care, a leader in upright radiotherapy treatment technologies, is excited to reveal a comprehensive brand refresh that reflects its ongoing commitment to challenging the conventions of radiotherapy through innovative, patient-centered solutions.

The rebrand marks a milestone in the company’s growth and underscores its mission to make cancer treatment more accessible, effective, and comfortable for patients worldwide. Leo Cancer Care is proud to position itself as ‘The More Human Way to Deliver Radiation Therapy’.

“We are thrilled to be revealing our rebrand at the largest event on the radiotherapy calendar, ASTRO 2024. The rebrand is more than just a new look for Leo Cancer Care; it’s a coming of age for the business, taking us from what was once a little Leo Cancer Care to being recognized alongside the big players”, said Stephen Towe, CEO of Leo Cancer Care. “Our new brand identity is bold, which perfectly reflects how we are disrupting the radiotherapy technology landscape.”

A New Identity for a New Era

Leo Cancer Care’s rebrand includes a refreshed visual identity and a renewed focus on its core values and mission. The new look is designed to convey the company’s dedication to putting patients first, focusing on empathy, innovation, and excellence in cancer care.

The rebrand features a modernized logo that symbolizes Leo Cancer Care’s vision of leading the way in human-centered cancer treatment. The bright and bold new color palette and design elements evoke a sense of hope, focus and resilience, aligning with the company’s mission to inspire confidence and comfort in patients undergoing treatment.

Images used throughout Leo Cancer Care’s updated collateral feature patient advocates and professionals from institutions who have chosen to be the early adopters of Leo Cancer Care’s new upright technologies alongside members of their prestigious Scientific Advisory Board.

Onwards and UPwards

Leo Cancer Care’s rebrand comes at a time of significant growth and expansion for the company. As it continues developing its groundbreaking technologies and expanding its global footprint, the company remains steadfast in its mission to lead the industry in “more human” and cost-effective cancer care.

To explore Leo Cancer Care’s new brand and latest upright innovations, visit their newly launched website at www.leocancercare.com. If you’re attending ASTRO 2024, don’t miss the opportunity to visit booth #1601 to meet the team and explore their advancements firsthand.